Linkyoo Brand
Brand Guidelines
Everything you need to represent Linkyoo correctly — colors, typography, logos, and visual assets. Use these guidelines any time you reference or feature Linkyoo.
The Name
Linkyoo reads as link plus yoo. The "yoo" comes from everyday East African speech — a casual, friendly form of "your." Put together, the name literally means your link. It is your one link for everything you sell, built for the way you communicate.
Colors
The Linkyoo palette was built to feel premium, warm, and distinctly local. Purple conveys creativity and ambition while standing out in the East African market. Bittersweet orange adds warmth and energy, keeping the brand feeling friendly without losing its edge. Together they stay legible and consistent across every screen and print surface. Click any swatch to copy its hex code.
Mauve
Key color for buttons on dark backgrounds
Haiti
Darkest shade — text and icons on light backgrounds
Bittersweet
Key accent — warmth and energy
Loulou (Purple)
Primary brand purple
Full Palette
Each brand color extends into an eleven-step scale used across the app and web. Click any shade to copy it.
Haiti
Primary text color — darkest shade for text and icons on light backgrounds.
Mauve
Assistant color — buttons on dark backgrounds and hover states on light ones.
Bittersweet
Secondary color — warm orange accents, light backgrounds at the 50 shade.
Loulou
App primary — used for elements on top of the lightest bittersweet shade.
Typography
Cal Sans is the brand typeface across the app and web. It is geometric, approachable, and highly legible at every size — from dense UI labels to bold display headlines.
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Logos
Always maintain clear space equal to the cap-height of the "L" around the logo on all sides. Do not distort, recolor, rotate, or add effects. Use the version that contrasts best with the background.
Icon Mark (oo)
Use when the Linkyoo name is already established in context, or where space is limited.
Download SVG
Small Icon
Compact variant for avatars, favicons, and small UI spots. Pair with the wordmark nearby if brand recognition is needed.
Download SVG
Powered by Linkyoo
The attribution mark shown on business pages and the checkout flow. Use it wherever an experience is built on Linkyoo.
Download SVGMonochrome
When the logo sits on brand purple or color reproduction is limited, use the white monochrome versions.
Full Wordmark — White
Download SVG
Icon Mark (oo) — White
Download SVG
Small Icon — White
Download SVG
Powered by Linkyoo — White
Download SVGProfile Pictures
Three official profile variants are available. Always display them as circles. Choose the variant that provides the best contrast against its background.
Dark Pink
Best on white or very light backgrounds. High-contrast, eye-catching variant for social profiles.
Light Pink
Works well on lightly tinted backgrounds such as loulou-50 or bittersweet-50. Softer, warmer feel.
White
Intended for dark backgrounds — app-purple, haiti-950, or deep gradient surfaces.
Posters & Flyers
Campaign posters, announcements, and brand flyers created by the Linkyoo team.
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